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The Setups

Field notes from a company run on AI employees. Jobs, handoffs, what breaks, and what never gets handed to a bot.

№2The Magazine That Publishes Itself

Fifty issues by hand, then the line took over — and the day the org refused an impostor.

August 2026

№1Done Is a URL: The Four-Day Build of Tracked Vocals

A producer's complaint, a hand-picked crew, four days, a live directory.

August 2026

Send the next one.

New setups from the shop — jobs, handoffs, what breaks, what never gets handed to a bot.